Levi’s® Curve ID – Revolutionary Women’s Cuts The Levi’s® brand has conducted the largest global survey of clothing cuts in history. Reached 60,000 women around the world and found out their…
Levi’s ® Curve ID – Revolutionary women’s cuts
Levi’s brand®conducted the largest global survey of clothing cutting in recent history. It addressed 60,000 women around the world and found their sizes , shapes and, most importantly, curves. Based on
3D body scans, three basic body shapes have been identified, which are specific to 80 percent of women. According to these proportions Levi’s®prepared a new system of sizes , which bear the designations Slight, Demi and Bold Curve. The size of women’s jeans will no longer be determined only by the waist, but also by the difference between the circumference of the hips
and the buttocks. The result is a perfectly fitting denim collection in history, which you can try out in Levi’s Czech and Slovak from mid-August.®Storech.
What’s your Levi’s ® Curve ID?
Not sure what type of character you belong to? Levi’s® Store assistants will help you find out. They will measure the circumference of your hips (10 cm below the waist) and your buttocks (20 cm below the waist): your
Levi’s will determine the difference between them.®Curve ID – the higher, the more pronounced your curves.
Slight Curve (difference less than 7.6 cm) – this cut is designed for a straight boyish figure, is tapered at the hips, beautifully shapes the buttocks, so it gives you feminine proportions and you will feel perfectly sexy.
Demi Curve / Normal curves (difference 7.6-12.7 cm) – you may have curves “just right”, but still you happen that ordinary jeans do not fit your hips too much? The Demi Curve cut will underline and soften your feminine shapes.
Bold Curve (difference 12.8-16.5 cm) – if you are endowed with full feminine curves, ordinary jeans probably stand out at the waist. The new Bold Curve cut perfectly surrounds your figure and highlights your slim waist.
All of these proportional cuts are available with different types of pants – with tapered, straight and slightly widened, and in many colors and finishes – from black through the entire spectrum of blue, including trendy shades to the hit of the season – powder gray. Just i Levi’s jeans®Curve ID are the only jeans you will ever need!
