The bikini trends of 2022
As summer approaches, we as both customers and fashion professionals keep an eye on this season’s swimwear trends. In general, we can see both the nostalgia of the 21st century and the popularity of some brand new materials. So dive straight in and take a closer look at this summer’s beach fashion.
Don’t lose your splendor
We started seeing glittering swimsuits more and more a couple of summers ago, but it looks like in 2022, the trend is at an all-time high. The glittery bikini tops and bottoms look great in the photos, attract attention but aren’t too much, and are perfect for a beach party.
Some of the sets we love include Osére’s Lumiére Lurex high-waisted bikini that complements beautifully tanned skin and the Sisi one-shoulder bikini from Dodo Bar Or , a great example of an enchanting swimsuit.
Seamless transition to comfort
We all know how much the pandemic has changed our dress. The closure of the months and the social distance made us wear nice sweatpants, fuzzy socks and fleece hoodies all day every day. It has had a profound impact on the lingerie market, where comfort has since become paramount. Seamless lingerie has become a big deal lately, and the trend has now shifted to swimwear. We are seeing more and more seamless series and it is completely understandable why. Fewer seams mean fewer muffin tops and aftershocks after swimming.
Some of the seamless pieces we want to highlight are the Seamless Bikini Shirt from SIR. , the perfect choice for minimalist and Isole & Vulcan seamless cotton jersey bikinis .
Swimsuit
Due to the skin care frenzy caused by the pandemic, more and more people are worried about skin damage caused by the sun. Still, re-applying sunscreen on the beach can be quite tedious, and every summer season more people find a solution: wet suits for a swimsuit.
Wetsuits used to be worn only by water sports enthusiasts: surfers, windsurfers, water skiers, etc. But now things are changing and wetsuits have become a fashion product that gives their wearer more sun protection.
The Upside creates beautiful sporty swimsuits, and they have designed this particular one for their SS 2022 collection with colorblock details that make your legs look longer. The Marysian North Sea rashguard swimsuit is a great example of how something useful makes you look very delicious and feminine.
Terry to try
This is the second summer that terry has moved from beach towels to beachwear, and this year we’re seeing more and more variations on the trend: ribbed and pleated effects, cuts and prints. Everything seems to work together somehow with a fuzzy texture.
The Hunza G and Bond Eye product range includes many terry-swimsuits. For example, this baby blue ruffled bikini set and this stylish strapless one-piece .
Comparison of Google 2022 swimsuit trends
For the purpose of this article, we have conducted research on the beachwear trends listed above. Of course, we have to take into account that bikini sales are very seasonal, so the peaks in search volume can be easily explained.
